Cracking the America Code;     A Plan for Getting US Back on Track

By John krubki, Published 8/1/2012 

Available for Purchase Here

This book began as a marketing exercise to better understand why people make the decisions they make and how they value what they value. It ended up as a fresh take on what makes America America and Americans Americans.
Writing the book has crystallized a great many facets of the work I have been doing in consumer insights, marketing and strategic planning for more than thirty-five years. It is also an excellent new platform for communicating with, persuadong, and motivating Americans on their terms. It now serves as the cornerstone of the services we provide to our clients.
5.0 out of 5 stars The New Normal for America, September 14, 2012
By Harry Dennis
I believe John Krubski’s brilliant thesis in “Cracking The America Code” can be summed up with this truism: “You can’t control your circumstances, but you can control the response to your circumstances.” When you read this book, you will get the feeling that you are sitting around your fireplace on a cold winter night, across from John, and listening to him share the philosophical,psychological, and sociological fundamentals–upon which his book is based. He manages to skillfully weave historical reality with a “new” convincing reality that America today is an “idea” not a “Place.” This concept alone redefines our political and social arenas, and helps, perhaps, explain the Obama phenomena that has perplexed so many pundits. The work to be done, skillfully laid out by John, will not be easy and it will not be accomplished overnight. But the track is linear and deductive, not to mention totally original. Get a copy of this book before it sells out! Dr. Harry Dennis, CEO TEC Wisconsin/Michigan
5.0 out of 5 stars Krubski Nails It!, September 11, 2012
By Kenneth W. Gronbach
I made a discovery sixteen years ago about how shifting demography shapes cultures, economies and markets. I have since written three books and keynoted all over the United States about my findings. I thought I had the final word, all the pieces. Now I discover Krubski and his break-through book “Cracking the America Code, A Plan for Getting us back on Track” and everything changes. He takes my stuff into a new dimension and beyond. This man is smart, but his observations are simple, profound and were hiding in plain sight. This is an easy “must read” that will change the way you think forever. Buy the book, you will not regret it. Then buy a few of mine.
Kenneth W. Gronbach
5.0 out of 5 stars every once in a while, August 19, 2012
By phil –
Every once in a while a book will come along and impact in a way few could have imagined. That’s what Cracking the American code is all about. John Krubski has brought America and Americans an understanding of who and what we are ,at a time when most of us aren’t sure anymore.What is America? Who are Americans, and are we really special? America is unique to the world and world history.Mr. Krubski shows us why. Americans are special as a citizenry and again Mr. Krubski shows and tells us why.This is the right book at the right time for a country that is in a fog bank…I can think of books which have made a difference historically,we all can name one or two. I think this is one of them.If this writing goes viral America has a chance to come alive with honor and pride. Well done Mr Krubski! Read the book Phil Mikan
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5.0 out of 5 stars An insight on almost every page, August 17, 2012
By Walt Ciciora –
I just finished reading John Krubski’s “Cracking The America Code”. I found it fascinating, compelling, and insightful. It was hard to put it down! It’s two hundred pages were well written and contained a new insight on almost every page. There are loads of facts and diagrams to support his assertions. I would recommend this book to everyone who has an interest in this great country of ours and its unique people.