Cracking the America Code creates a new order of competitive advantage in sales, marketing, and persuasion
Eight American Cultureographies
Based on original research using The index of what Matters Most and with more than 30,000 respondents – there are eight distinct systems that define how Americans make the decisions they make, how they value what they value, and tell you how to market to each at optimum effectiveness
The Gen6 Factor
Marketing to any one generation is most effective when you appropriately put that generation in the context of the other five contemporaneous generations buying, working, and living side by side in America
Persuasion 2.0Every aspect of life, leadership, politics, sales, advertising, education, and more requires and involves the power of persuasion. To persuade any target audience you need to take into account three dimensions that determine how best to persuade them to do what you want them to do. Applying the Persuasion 2.0 model has improved direct marketing effectiveness, as an example, by as much as 200% over controls.
