{"id":1340,"date":"2020-05-15T12:33:05","date_gmt":"2020-05-15T12:33:05","guid":{"rendered":"http:\/\/www.krubski.com\/?page_id=1340"},"modified":"2020-06-17T13:25:26","modified_gmt":"2020-06-17T13:25:26","slug":"the-promise","status":"publish","type":"page","link":"http:\/\/www.krubski.com\/the-promise\/","title":{"rendered":"The Principle"},"content":{"rendered":"\n

Central Operating Principle<\/h2>\n\n\n\n

Some people say that the definition of insanity is doing the same thing over and over again yet expecting a different result. We say, if all you want to achieve is an improved version of what you’re already achieving in the way of thinking, then perhaps you don’t need us just yet. If, on the other hand, you are open to the possibility and have the courage to push your thinking to its highest potential creativity – then you’ve come to the right place.<\/p>\n\n\n\n

If you’re looking for a keynote presentation, or a breakout, or a workshop, or a leadership offsite, or consulting; or maybe you want a prescription or some fuel for innovation, creativity, or even moments of team genius, our promise is simple. We deliver Uncommon Outcomes through Uncommon Thinking – consistently, repeatedly and on demand.<\/p>\n\n\n\n

We can show you how to do this consistently. We can do it with you. We can teach you how to do it for your team, your organization, or your self. We can train you to teach others. The “it” in this case is Thinking Whole, the unique, proprietary, underlying principle behind our practice and our presentations. You can read more about Thinking Whole, and Breaking Genius here<\/strong><\/a>. Or you can contact us using the button on the bottom of the page. Or you can read the overview below.<\/p>\n\n\n\n

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What is “Breaking Genius?”<\/h2>\n\n\n\n

Breaking Genius<\/a><\/strong> is a methodology and a process that can help you, personally and organizationally, to achieve the highest potential of creative thinking. Not the highest to which you might aspire but the highest potential of which you are inherently, but not yet consciously, capable.<\/p>\n\n\n\n

For more than twenty-five years, we’ve been helping teams and organizations to apply our proprietary principles and practices to strategic planning, advertising, marketing, product design, innovation, communication, thought leadership marketing, brand development, creating the future you deserve, and much, much more. Our clients have ranged from the multi-national (Mercedes-Benz, General Motors), to the tasty (Rocher, General Mills), to the entertaining (Dreamworks, ABC Television), to the essential (Guardian Life Insurance Company, Blue Cross\/Blue Shield, Sunstar) – to name a few. Our services are ideally suited to any group of people, anywhere, who have been tasked with pushing the envelope of the ordinary across the border to the extraordinary; either in concept or execution, or creativity – in some cases all of the above.<\/p>\n\n\n\n

We practice what we preach<\/h2>\n\n\n\n

The hallmark of our approach is the unique way in which we tap into and unleash the Collective Native Intelligence of the enterprises we serve. We are expert at bringing out, identifying, synthesizing, and ultimately unleashing, the deep capacity for thinking that already exists in our clients’ organizations.<\/p>\n\n\n\n

By turning the same tools inward, we have been able to develop several universal macro insight engines.<\/p>\n\n\n\n